If you’re one of the few who aren’t completely influenced that social media is value pursuing, there is already quite a lot of recognized evidence that indicates that successful use of social media does, indeed, make a huge variation for companies great or little. For example, www.engagementdb.com recently released their story on social media’s collision on revenue generation. Here’s a relevant part of Bill McCloskey’s (www.clickz.com) understanding of the report: “The world’s 100 most valuable brands were evaluated by how well they engage with their consumers using social media and how their engagement correlates with revenue. The report stated that [the eleven] companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales.”
This only shows a association, but I think it’s safe suppose causality. The more proactively your company seeks to reach and connect users on social media, the more benefit you’ll be able to get from it. Social media is, without doubt, worth pursuing for the vast bulk of businesses, individuals, and organizations, especially when incorporated as a key element of an overall online marketing strategy.
Wait, the vast majority of businesses? Even those who can’t afford most other forms of advertising, and aren’t tech-savvy? Absolutely, if you’re talking about a Fan Page! Let’s break it down.
A Fan Page is your company’s presence on Facebook. It’s the commercial version of a personal profile page that establishes your company, celebrity image, product, or organization as a social entity, capable of reaching and engaging customers, both on Facebook and off. Personal social connectivity provides outreach, and endless possibilities for convenient content publishing and social interaction make effective and lasting engagement possible.
If “significant potential ROI” isn’t enough, here are some more specific advantages to starting your own Facebook Fan Page, in no particular order:
* It’s free.
* It’s flexible and customizable, and makes online branding easy.
* You don’t need to be a techie to make and use it. In fact, shops such as www.involvesocial.com provide and install extremely affordable and useful application suites for getting the most out of your Fan Page.
* It can act as either a central or a secondary element of your online marketing strategy; as a target destination, or as a funnel to direct traffic to your main website.
* It can expose a wide array of brand- and revenue-building applications and functions to your fans.
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